![]() Tempting as it might be to do something quirky and clever with your copy, don’t forget: “The main thing is to keep the main thing the main thing”. A great wall of text will easily overwhelm your visitors, so make good use of line-breaks, paragraph spacing and white space for optimum readability. You really don’t need to fill every corner of the screen to get your message across. Not only does negative space help to establish hierarchy and draw attention to elements and specific content, it also makes your website a whole lot easier to read. If you want people to read your content, make it easy for them! 3. Tools like can help you make sure you’re not designing for form over function by checking your color scheme meets minimum accessibility requirements for contrast. Whilst a soft pale grey font might look beautifully subtle in sketch or photoshop (especially on your shiny new 27” iMac), what happens to it if your user is trying to read it whilst outside? Or on the bus with the sun shining over their shoulder? What if they are not using the latest retina display and have an old monitor that doesn’t even make Toy Story 3 look good? What if your user is over 40 and needs glasses? What if they just have a poor eyesight period?Ĭlarity is king. A single typeface might have 10 different font styles within it, making it easy to create stunning results with just a single typeface. In fact, you can often achieve more clarity with less. There are many ways to create hierarchy and establish a unique design without using a different typeface for every element. Keep the Number of Fonts in Use to a Minimum. So before we dig any deeper, let’s look at a few essentials that should be considered before you begin to search for your perfect type. Good typeface selection is essential to good user experience. Considering Readability, Accessibility and Best Practice Often reserved for use in applications that need to output code, monospaced typefaces are not proportional – each letter takes up the same amount of space. Something unique and maybe a little novel or edgy. Only really recommended for use in headings. Typefaces are intended to be used at a large point size, which means they are Often best reserved for headings and decorative content. Scripts include Handwritten, Cursive, Calligraphy, Formal, and Blackletter typefaces. Include Grotesque, Square, Geometric and Humanistic. Much like Serif typefaces, they can also be used for headings and body copy. They usually have less variation in stroke width than Serif typefaces. ![]() Sans (without) Serif typefaces are simpler, minimal and often considered to be a more modern alternative to Serifs. Serif fonts are arguably considered the easiest type of type to read. They can be used in headings and body copy. A serif typeface comes in different flavors, such as Old Style, Traditional, Neoclassical and Slab. Here is a very brief overview: SerifĪ serif is a small shape or stroke, attached to the start or endpoint of a character/letter. Leave a comment below if you want to join the conversation, or click here if you would like personal help or to engage with our team privately. Recommended reading: The Visual History of Type Used interchangeably, hence there is no need to get too bogged down with the Italic, or Helvetica Textbook Bold, are both fonts. For example, Helvetica, in its entirety, is classed as a typeface.įont: is a style (or file) within a typeface. It includes all the styles within that type. Typeface: refers to the overall design of a type. Why they are different things, here’s what you need to know: The terms are so often used interchangeably, but to offer some clarity around “Typefaces and fonts are not the same things”. (and technically we should be), then I should say this: Are You up to the Challenge? Know Your Type – the Basics Typeface vs Fonts – What’s the Difference?.Where to Find Typefaces/Fonts for Websites.Considering Readability, Accessibility and Best Practice.
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